Kodak! Where you been?

We’re feeling a retro vibe and loving Kodak’s new 10-megapixel, point-and-shoot PRINTOMATIC camera ($69.99) which automatically and instantly prints color or black and white photos directly from the camera.

Don’t get me wrong, I love scrolling through pictures on Instagram, but there’s a cool energy in taking a photo, watching it print in seconds and pinning it on my mood board.

Plus, the PRINTOMATIC’S speed lets you to shoot a new photo while printing the previous shot.

Available in Kodak’s signature yellow or grey, the 4.7 x 3 x 0.9-in. camera also has a light sensor that will automatically turn on the flash in low-light settings.
Case-Mate iPhone 8/8s/X 300x250

Features:

  • 2 Modes – Color or Black and White
  • microSD card slott
  • Built-in Lithium Ion Battery
  • Low Battery Indicator
  • Advanced Optimal Viewfinder
  • Automatic Focus

Prints are 2 x 3-in. printed on Kodak Zink Photo Paper (20 sheets, $9.99). They are water-resistant, tear resistant and adhesive-backed. Mini-bummer: Be sure to pick up a pack or two of the Zink Photo Paper because none is included with the camera.

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INTERVIEW

DANIELLE ATKINS is Vice President Brand & Marketing Eastman Kodak Company…

brandnewdaydesigns: In this digital age of taking photos and storing them on our mobile devices and in the cloud, what’s exciting about the throwback of printing photos?

DANIELLE ATKINS: There is something undeniably special about a printed image. In an era where billions of images are taken every day, the ones you print, that are tangible and you can share with your friends – they are the ones that are different. More memorable.

bndd: How do you visualize consumers using the tactile photos?

DA: You can print in the moment. You can collect and keep on your pin board, your fridge, in your room. They are friendly reminders of a memory; moments captured in print that you can enjoy without the need to scroll or hunt for on your phone to display in the real world.

bndd: Can you elaborate on the physical design of the PRINTOMATIC and how using it is a positive experience for consumers?

DA: The design of Kodak Printomatic was inspired by the original Kodak Instamatic camera. There is a minimalist simplicity to the physical design, but the colorways make it fun and stand out in a sea of white and black. It’s a simple point and shoot. There is something extremely elegant in its design simplicity.

bndd: Generally speaking, how important is form factor and design of functional products?

DA: Form factor and design are key to the appeal of functional products. Increasingly, functional products are a style statement so their design is what differentiates one from another.

bndd: Do you think consumers underestimate the impact design has on their daily lives?

DA: Great design is a part of all our lives. Every person constantly makes decisions on what to wear, which technology to buy. Design is a critical element in that decision. Form and function need to work seamlessly together. Design is key and so is functionality. The best design is usually the simplest. —

DISCOVERKodak

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