We’re feeling a retro vibe and loving Kodak’s new 10-megapixel, point-and-shoot PRINTOMATIC camera ($69.99) which automatically and instantly prints color or black and white photos directly from the camera.
Don’t get me wrong, I love scrolling through pictures on Instagram, but there’s a cool energy in taking a photo, watching it print in seconds and pinning it on my mood board.
Plus, the PRINTOMATIC’S speed lets you to shoot a new photo while printing the previous shot.
- 2 Modes – Color or Black and White
- microSD card slott
- Built-in Lithium Ion Battery
- Low Battery Indicator
- Advanced Optimal Viewfinder
- Automatic Focus
Prints are 2 x 3-in. printed on Kodak Zink Photo Paper (20 sheets, $9.99). They are water-resistant, tear resistant and adhesive-backed. Mini-bummer: Be sure to pick up a pack or two of the Zink Photo Paper because none is included with the camera.
DANIELLE ATKINS is Vice President Brand & Marketing Eastman Kodak Company…
brandnewdaydesigns: In this digital age of taking photos and storing them on our mobile devices and in the cloud, what’s exciting about the throwback of printing photos?
DANIELLE ATKINS: There is something undeniably special about a printed image. In an era where billions of images are taken every day, the ones you print, that are tangible and you can share with your friends – they are the ones that are different. More memorable.
DA: You can print in the moment. You can collect and keep on your pin board, your fridge, in your room. They are friendly reminders of a memory; moments captured in print that you can enjoy without the need to scroll or hunt for on your phone to display in the real world.
bndd: Can you elaborate on the physical design of the PRINTOMATIC and how using it is a positive experience for consumers?
DA: The design of Kodak Printomatic was inspired by the original Kodak Instamatic camera. There is a minimalist simplicity to the physical design, but the colorways make it fun and stand out in a sea of white and black. It’s a simple point and shoot. There is something extremely elegant in its design simplicity.
DA: Form factor and design are key to the appeal of functional products. Increasingly, functional products are a style statement so their design is what differentiates one from another.
bndd: Do you think consumers underestimate the impact design has on their daily lives?
DA: Great design is a part of all our lives. Every person constantly makes decisions on what to wear, which technology to buy. Design is a critical element in that decision. Form and function need to work seamlessly together. Design is key and so is functionality. The best design is usually the simplest. —
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