playtime new yorkPlaytime New York is the premier trade show for American and international children’s clothing. 

Over 180 fashion and lifestyle brands exhibited their spring/summer 2017 collections at the Metropolitan Pavilion and adjacent Altman Building in New York City.

playtime new york

bndd walked aisles and climb stairs on the lookout for modern and unique designs that inspire kids and parents.

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Our criteria:

• A clear designers point of view
• Encourages personal style
• Creative reinvention of classic wears
• Multifunctional
• Environmentally respectful and sustainable
• Artists collaborations
• Longlasting



fort1. FORT KIDS 
Derrick Hodgson

Clothes are kind of like little shelters. We’re building contemporary designs and colorways with bold and classic fabrics. For our spring/summer 2017 collection we took a theme of the Saint Lawrence Seaway highlighting interesting remote areas within the Canadian landscape. [For example] the jewel tones of the Saint Lawrence gave us the blues and all the purple hills and shimmering water. We’re outdoorsy people and want to produce clothing that inspires adventure. We work with bamboo, high quality linens and a lot of wax cottons that are water and wind resistant. We have two kids of our own who are our R&D department [laughs]. We know what we’re producing feels good on their skin. We’re making stuff that is warm and cozy and feels nice.


moque2. MOQUE
New York
Hyojung Ahn

I used to be a fabric designer for a women’s brand in Korea. After I got married and had a baby, I didn’t see a lot of stylish clothing for kids so I started my own collection. The balloon sleeve on the dress is my signature design. The patterns for a lot of kids clothes are very flat. I wanted something unique so I went with a 3D shape. It’s like the same thing as adult brands. It’s a way for them to express their style.


jenny walker3. JENNY WALKER
Jenny Walker

I was a personal assistant for a famous singer as well as an E&P executive for many years. With all of my experience and training I touched everything from attorneys, architects, accountants, oil rigs and agents and even going on tour, so I had a bird’s-eye view of all these different industries and professionals. My favorite part of my job was when I got to do decorating and designing. When I had a child I wanted something that would stay in our house and wouldn’t be disposable. We have three products. A crib that converts to a desk. A basinet with aluminum stand and a changing pad. All of our mattresses are in partnership with Colgate Corporation so they’re organic and green and everything’s been safety tested. We use solid walnut, Holland & Sherry wool tweeds and leathers so they’re very high end materials and everything’s made in the United States in Dallas.


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playtime new york4. SISOUIOUIYESYES
Christina Mariani

Everyone does knitwear in my family. The themes and colors of our designs are based on animals, nature, plants and vegetables. We want our clothes to be sustainable. We use alpaca wool because regular wool has lanolin which can cause allergies so it’s a much better choice for children’s clothes. [One of my favorite] concepts is ‘fragile’ because when people approach newborns they always think they’re going to break [laughs]. It’s 100% Bolivian alpaca and handmade by machine in Bolivia. The buttons are made out of coconut. It’s totally sustainable and organic.


playtime5. BALLON ROUGE
Kelly Cai

One of our missions at Ballon Rouge is to support emerging Shanghai artists. Guan Chun is a Shanghai based illustrator whose works are heavily influenced by David Bowie. In honor of Bowie’s Major Tom character [from his “Space Oddity” classic] Chun wanted to create a special design for kids who feel the world can be a lonely place at times. Our hope is this illustration will inspire imagination and adventure for kids. We feature the design on bomber jackets and wind breakers.



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fctry Gummy bears that light up the night. Flip-flopping political action figures. Shimmering Unicorn Snot. —

All courtesy of FCTRY, a design company that creates trendy products that let you express the fun and creative side of your life.

JASON FEINBERG, co-founder of the Brooklyn, NY based company is dedicated to embracing the creativity of artists and using the tools of mass production to turn original concepts into global brands.

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INTERVIEW: Jason Feinberg

brandnewdaydesigns: What’s the theme of FCTRY’s products?

Jason Feinberg: There’s definitely a strong Andy Warhol influence of pop art. Warhol’s studio was called The Factory so it’s not a total coincidence we’re called FCTRY. It’s sort of an extension of the pop art concept where you have mass culture influencing art. [We are] an evolution of that idea where mass culture and art are merging into one. I want the art to be indistinguishable from the product. That’s the concurrent theme in all our products.

fctry nynow

bndd: How is the business of art for you?

JF: I’m actually a sculptor by training. My first product was a bunch of sculptures I made of favorite action heroes. I started FCTRY as an art guy, but took to business really well. A lot of what we’re doing is reaching out to other artists and peers I’ve worked with in the past and saying, “Hey let’s work with your art and find something you want mass produced.” Because I’m able to cross between the art and business worlds I can talk with an artist and understand their needs, but can also run a business and deal with mass production, importation and distribution and that seems to be a sweet spot of FCTRY.

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fctry unicorn snotbndd: Tell me about the fun part. How do you hope your customers will respond to your products?

JF: We’re always trying to mix in whatever is going on with a trend, but do it in a new way that people aren’t thinking about. A great example of that is our Unicorn Snot. We got in early on the unicorn trend. Unicorn Snot is a gross name that’s mixed with the cool unicorn name, but the product itself is gorgeous. It’s a really pretty cosmetic grade glitter gel you can put all over your body; your hair, body on your face. Having all those things going on at once is kinda what we do. We like to roll a couple layers of joke into the product.

fctry hilary clinton action figurebndd: What’s the inspiration behind your political action figures like Hillary Clinton, Donald Trump and Bernie Sanders?

JF: Back in the day when I was a kid and would go see a movie, like a Star Wars movie, part of that experience was buying the toys; the merchandise that ties into the movie. We’re making toys that tie into the election experience. Just like the McDonald’s Happy Meal has a toy connected with a summer movie your psyched about, we’re trying to create something [with the dolls] around real world events. People love them.

fctry gummy bear night lightbndd: I’m loving the Gummy Bear nightlight…

JF: One of our recurring themes is looking for cultural icons. The gummy bear is this weird cultural icon across the globe. Everyone knows exactly what it is and they love it. I can’t remember why I chose a light, but I remember it had to feel like a giant gummy bear. You had to interact with it by squeezing it to turn it on and off because if it didn’t have that element, then the magic of a gummy bear wasn’t there. We spent two years trying to find a factory who could make it all happen.

fctry flapjacks keyboard coversbndd: Tell me about the Flapjacks keyboard covers…

JF: Back in the day, having an Apple computer was suppose to be the whole ‘think different’ thing right? Twelve years ago, I used to sit in a cafe with my Macbook and you stood out. [You felt] creative and cool. Now if you look around, everyone’s got an Apple so it’s kinda like a flock of sheep sitting around with the same computer on the table. Flapjacks are a way to give people an affordable and easy way to make their computer look different from everyone else.

bndd: How do you want to grow as a company?

JF: We’re looking forward to working with more and more artists and creatives to bring their whacky ideas to reality.

bndd: Do you have advice for artists trying to take on the business of their art?

JF: Based on the majority of my experiences with artists, I’d say try not to get too wrapped up in the business part. Focus on the things you do well and find partners you trust to work with on the business side. It’s really hard to be creative and maintain your business savvy simultaneously. One will always zap the other. I can’t do my creative work and keep the books balanced at the same time. I can go into one space or into the other. If you’re a great artist, I would avoid that book balancing space and just surround yourself with people to take care of all that. —



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