Kodak! Where you been?
We’re feeling a retro vibe and loving Kodak’s new 10-megapixel, point-and-shoot PRINTOMATIC camera ($69.99) which automatically and instantly prints color or black and white photos directly from the camera.
Don’t get me wrong, I love scrolling through pictures on Instagram, but there’s a cool energy in taking a photo, watching it print in seconds and pinning it on my mood board.
Plus, the PRINTOMATIC’S speed lets you to shoot a new photo while printing the previous shot.
- 2 Modes – Color or Black and White
- microSD card slott
- Built-in Lithium Ion Battery
- Low Battery Indicator
- Advanced Optimal Viewfinder
- Automatic Focus
Prints are 2 x 3-in. printed on Kodak Zink Photo Paper (20 sheets, $9.99). They are water-resistant, tear resistant and adhesive-backed. Mini-bummer: Be sure to pick up a pack or two of the Zink Photo Paper because none is included with the camera.
DANIELLE ATKINS is Vice President Brand & Marketing Eastman Kodak Company…
brandnewdaydesigns: In this digital age of taking photos and storing them on our mobile devices and in the cloud, what’s exciting about the throwback of printing photos?
DANIELLE ATKINS: There is something undeniably special about a printed image. In an era where billions of images are taken every day, the ones you print, that are tangible and you can share with your friends – they are the ones that are different. More memorable.
bndd: How do you visualize consumers using the tactile photos?
DA: You can print in the moment. You can collect and keep on your pin board, your fridge, in your room. They are friendly reminders of a memory; moments captured in print that you can enjoy without the need to scroll or hunt for on your phone to display in the real world.
bndd: Can you elaborate on the physical design of the PRINTOMATIC and how using it is a positive experience for consumers?
DA: The design of Kodak Printomatic was inspired by the original Kodak Instamatic camera. There is a minimalist simplicity to the physical design, but the colorways make it fun and stand out in a sea of white and black. It’s a simple point and shoot. There is something extremely elegant in its design simplicity.
bndd: Generally speaking, how important is form factor and design of functional products?
DA: Form factor and design are key to the appeal of functional products. Increasingly, functional products are a style statement so their design is what differentiates one from another.
bndd: Do you think consumers underestimate the impact design has on their daily lives?
DA: Great design is a part of all our lives. Every person constantly makes decisions on what to wear, which technology to buy. Design is a critical element in that decision. Form and function need to work seamlessly together. Design is key and so is functionality. The best design is usually the simplest. —
What do you think about ordering prescription eyeglasses online?
We’ve discovered a simple way to order customized, fashionable eyeglasses online, PLUS we’ll give you details on how you can win a pair for yourself…
EyeBuyDirect is an online optical shop for prescription and non-prescription eyeglasses and sunglasses where you can experiment with colors and styles of frames that express your personal style at a variety of price points.
GIVEAWAY: In this video, bndd guest host, Holie Barker shows you how to place an order on EyeBuyDirect.com and gives you details on how to enter for a chance to win a pair of customized eyeglasses for yourself…
Just like we express our personal style with the clothes we wear, customizing eyeglasses is an excellent way to make a personal statement.
Style expert, JOHNNY LEE, EyeBuyDirect’s brand marketing and creative director knows the positive impact design and customization can have on your everyday life…
brandnewdaydesigns: As consumers embrace shopping on-line more and more, how is EyeBuyDirect making the experience of buying prescription eyeglasses positive?
JOHNNY LEE: We want people to come away feeling confident that they’ve purchased glasses they love, and to have actually enjoyed the experience of selecting their glasses. It starts with educating customers about how easy it is to buy our glasses, and by demystifying some of the more intimidating technical aspects of prescription glasses. The EBD blog is a great resource for articles and fun tutorial videos to get our customers started. In terms of our website, we’re constantly refining our UI/UX to make the process of buying prescription glasses as simple and enjoyable as possible. We have a helpful try-on feature so customers can get a good idea of how they will look in their frames, as well as a 14-Day Fit & Style guarantee, which allows customers to make an equal exchange or return with no questions asked.
bndd: Would you agree that customers who buys glasses ‘just so they can see’ are missing an opportunity to express their personal style?
JL: Absolutely! I think most people would agree that glasses are as much a fashion accessory as they are a means to correcting your vision. When it comes to their personal style, we encourage consumers to experiment and not feel tied to any one style of glasses simply because that’s what they’re used to. We offer an extensive range of colors and styles – from vintage to wayfarer, so that anyone can find frames that express their personal style, no matter their budget and personal taste. What we tend to see is that our customers buy their first pair of EBD glasses out of necessity and that quickly turns into an eyewear obsession.
bndd: While you have a range of price points for your glasses, what are some of the key factors that might convince someone a more expensive pair are really worth the price in the long run?
JL: Eyewear is an investment, plain and simple. Obviously with a more expensive pair of glasses, the components and lenses are going to be of a higher quality and therefore longer lasting. It’s all about the details and added features. All the frames from our premium offering RFLKT for example, are handmade from premium cellulose acetate, stainless steel, or wood. For that little bit extra, you’re playing for a complete package with some really nice features like anti-scratch or anti-reflective lenses, or digital protection. It’s these factors that win over the more discerning customer.
bndd: Where do you get your inspiration for the new styles of frames? It must be fun to name them as well…
JL: Inspiration can come from anywhere! Whether it’s fashion, art, contemporary architecture or simply a striking color or texture. We love creating mood boards when we’re forecasting styles. When it comes to naming frames, you’re absolutely right, it’s a lot of fun. It’s a process of brainstorming ideas until we feel we’ve come up with something that really captures the unique personality of the glasses.
JL: If you think about the amount of time we spend in front of screens each day, it’s mind-boggling. These days we’re constantly exposed to the harmful blue-violet light of digital screens and understandably, this can have a negative impact on our eyes. The symptoms of eye strain include headaches, stiff necks and sore or tired eyes. Our digital protection glasses are specifically designed to filter out a portion of that harmful light, making screen time more comfortable and helping to eliminate the symptoms of digital eyestrain. It’s something that everyone should consider when they buy a pair of glasses.
JL: For me, design follows function and they are of equal importance. I like to think that these days most consumers are savvy to the importance of good design, and can see the value it brings to daily life.—
HOST: Holie Barker
Facebook: Holie Barker
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